Show & Tell

Principal product designer with a knack for turning complex problems into simple, marketable, human solutions.
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Insitu Digital logo
App
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Web
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UX/UI
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Brand

Insitu Digital

Running a lean design studio delivering brand and web solutions for businesses looking to launch, grow, or refresh. Focused on clarity, strategy, and results without the overhead of a big agency.
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App
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Web
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UX/UI
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AI

OnEarly

Building an AI health platform from 0 to 1 in close collaboration with the CEO. Shaping the product vision, design system, and end-to-end experience for both practitioners and consumers.
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CarExpert
Web
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UX/UI
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Branding

CarExpert

Leading the end-to-end redesign of the consumer journey, creating a cohesive experience that supports growth and keeps people engaged through their car-buying decisions ahead of the 2025 IPO.
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Daily Winners feature image
Web
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App
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UX/UI
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Experimentation

Daily Winners

An exciting new product created, exclusively for Oz Lotteries. This has been a two year labour of love, fed by continual customer insights and navigating strict business guardrails.
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Wheel of Oz feature image
UX/UI
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Experimentation

Wheel of Oz

On our journey to launch Daily Winners, we experimented with enhancing engagement on the Oz Lotteries platform through gamification, which yielded interesting results.
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CarExpert
Web
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App
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UX/UI

Oz Lotteries

On our journey to launch Daily Winners, we experimented with enhancing engagement on the Oz Lotteries platform through gamification, which yielded interesting results.
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CarExpert
Web
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App
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UX/UI
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Design System

Jumbo SaaS Platform

To expand our business and leverage our software Jumbo introduced a SaaS solution to lottery providers. This transition lead to a huge redesign of our design system architecture.
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