Loma is an emerging wellness product designed for women 40+. The project brings together product design, brand identity, packaging, and digital foundations. This case study captures the early stages of development as the product and brand take shape 🚧.
Loma began as an opportunity to rethink how wellness products connect with women in mid-life. Many competitors feel dated or lean on stereotypes. The goal was to design something more considered: a product and brand that balance science with nature, credibility with warmth.
My role spans product design and brand development — working directly with the founder. Ensuring consistency across packaging, digital experience, and messaging. By leading both, I can shape the product from the inside out, not just dress it in a brand layer afterwards.
Early work has focused on establishing foundations that will scale:
Each decision is approached through a product lens — how identity, form, and usability build trust, improve adoption, and shape perception.
(so far) —Digital and physical mirror each other: Whether shaping packaging or an e-commerce flow, the same principles apply. Usability, clarity, and trust define the experience.
Product and brand, together: Designing both in tandem avoids disconnects and ensures the identity isn’t just cosmetic, but built into the product experience itself.
Systems before polish: Establishing scalable structures, ensures the product can grow without costly redesigns later.
